Jack Appleman

Jack Appleman

Jack E. Appleman is author of 10 Steps to Successful Business Writing (2008, ASTD Press), one of the top-selling books in its category. His writing workshops and one-on-one coaching before major corporations have consistently received outstanding evaluations.

As a senior consultant for Varallo International, Jack brings more than 20 years’ experience helping employees and executives at all levels achieve better results from their writing. He has delivered workshops and coaching sessions for a long list of major corporations that includes Ernst & Young, Prudential, Wiley Publishing, State Farm, HBO and LG.

Jack speaks frequently on writing and communication skills and is an award-winning writer who has published many articles on the importance of effective writing. A 2012 article in The Wall Street Journal cited him as a writing expert and included his grammar contest.

Jack has spent more than a decade as a professor of writing, public speaking and public relations, earning excellent feedback from students and faculty. He currently teaches PR at Manhattan College.

A Past President of the Northern New Jersey chapter of the American Society for Training and Development, Jack holds the Certified Business Communicator (CBC) designation from the Business Marketing Association. He earned his MS in Journalism from Ohio University and his BA in Communication at Ohio State University.